This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more!
Table of Contents
Introduction; The eBay Revolution; Getting Lost; Fulfilment; Your e-mail Ad Campaign; Inventory; Payments; Accounting and Taxes; Preventing Fraud; Security; Get Positive Feedback; Cross-Sell and Up-Sell; Photography; Writing Your eBay Text; The Power of Text; The eBay Listing; Finding Products; Pricing Strategies and Starting Bids; Branching Out; Creating a "Sticky" Site; Search Engine Optimisation and PPC Ads; Optimising eBay Search; Customer Service; A Growth Strategy; Nickels and Dimes; Selling Individual Items Versus Bulk; Auctions Versus "Buy It Now", Fixed Price Listings and Other Alternatives; How Do They Know You Are Legit?; Auction Management Tools; The Anonymous Seller; eBay Tips for Success; eBay Terminology; Index.
Author Biography
Dan Blacharski has been a professional writer and online entrepreneur for over 15 years, and is a graduate of the University of California, Santa Cruz. He has written eight books and ghost-written several others; has produced thousands of print and online features, articles, and columns; and has helped many Internet companies jump into the fray. A refugee from Silicon Valley, Dan was there during the dotcom boom, witnessing first-hand the incredible rise and fall of countless empires, and gaining insight into what makes a new-era Internet company succeed or fail. He worked directly with many of these companies, helping them to refine their messaging. Currently, he is also a contributing analyst for Compass Intelligence, a virtual think tank that provides world-class market analytic research. Dan is listed in Marquis Who s Who, and as a long-time industry observer and visionary, has often been at the forefront of new innovations in the area of Internet commerce, chronicling their creation, working with start-ups to make them happen, and getting an inside look into where those innovations will lead us in the future. One of Dan s own entrepreneurial dotcom ventures is We Know The Answers http: //www.weknowtheanswers.com, an advertiser supported online informational site. He currently lives in South Bend, Indiana with his lovely wife Charoenkwan, where they enjoy spending time renovating their 120-year-old Victorian home; but having never gotten quite used to the frigid Midwest, they spend their winters in Bangkok."
