Business & Economics Books:

E-Commerce

Business, Technology, Society

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E-Commerce: Business, Technology, Society by Kenneth C. Laudon
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Description

This text emphasises the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field.

Table of Contents

PART 1 Introduction to E-commerce 1 THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS PART 2 Technology Infrastructure for E-commerce 3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 4 BUILDING AN E-COMMERCE WEB SITE 5 SECURITY AND PAYMENT PART 3 Business Concepts and Social Issues 6 E-COMMERCE MARKETING CONCEPTS 7 E-COMMERCE MARKETING COMMUNICATIONS 8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE PART 4 E-commerce in Action 9 ONLINE RETAILING AND SERVICES 10 ONLINE CONTENT AND MEDIA 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Release date NZ
December 28th, 2007
Country of Publication
United States
Edition
4th revised United States ed
Illustrations
ill
Imprint
Prentice Hall
Pages
896
Dimensions
203x254x38
ISBN-13
9780136006459
Product ID
2059133

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