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E-Commerce BASICS


Spiral bound

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E-Commerce BASICS by Constance McLaren
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This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Table of Contents

Unit 1: An Introduction to Electronic Commerce Lesson 1: The Internet in Our Economy Lesson 2: Business on the Internet Unit 2: Personal and Business Services Online Lesson 3: Searching for a Career Lesson 4: Personal Finance on the Internet Lesson 5: Internet Information Services Unit 3: Buying Online Lesson 6: B2C: Business-to-Consumer Lesson 7: B2B: Business-to-Business Lesson 8: Consumer Issues Unit 4: Doing Business on the Web Lesson 9: Internet Marketing Lesson 10: Digital Advertising Lesson 11: Global E-commerce Unit 5: Developing an Electronic Commerce Web Site Lesson 12: Creating a Web Site Lesson 13: Developing a Web Site with Microsoft FrontPage Appendices A: Browser Basics B: E-Mail Basics C: Web Security
Release date NZ
January 5th, 2003
Country of Publication
United States
2nd Revised edition
col. Illustrations
Course Technology Inc
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