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Driving Green Consumerism Through Strategic Sustainability Marketing on Hardback
Driving Green Consumerism Through Strategic Sustainability Marketing on Hardback
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Driving Green Consumerism Through Strategic Sustainability Marketing

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Hardback
$596.00
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Description

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.
Release date NZ
December 30th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Farzana Quoquab
  • Edited by Jihad Mohammad
  • Edited by Ramayah Thurasamy
Pages
316
ISBN-13
9781522529125
Product ID
27403711

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