Have you ever wondered why certain people seem to have all the luck? Well, "Don't" will show you how using certain words impact the brain making you either more positive or negative in your outlook. People who have a more positive outlook use more positive language. They see opportunities that others miss - they also see how these opportunities can be turned into real advantages. "Don't" sets out those negative words and phrases to avoid - the ones that create negative thinking in your brain and result in negative behaviour - and then suggests some words and phrases that do just the opposite. The end result? You will start to use positive words which activate the positive parts of your brain which then results in positive behaviour. Author Bob Selden shows how we behave according to the words we use and hear. As an example, recent studies show that when young male drivers hear male-type words such as "tough" and "rough" they automatically increase their speed, yet hearing female-type words such as "pink" and "gentle" leads to a reduction in their speed. Bob poses the question; "Can the words we use in general conversation also impact our relationships?" Full of practical examples, stories, and "how to's", "Don't" provides some fascinating insights into what makes us who we are. Bob will challenge some of your thinking on what makes some people more successful than others - in business, sport, relationships and life. Is it luck? Upbringing? Opportunity? Training? Or is it perhaps the words we use? Read his new book "Don't" and make the call!