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The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.
Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.
Also new to this edition:
Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev's acquisition of British SABMiller, and the expansion of Alibaba Group in Europe.
Enhanced material on business in EFTA and CEFTA areas.
Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe.
Coverage of the challenges and opportunities stemming from migration and the refugee crisis.
A specific focus on the gig and shared economy.
An investigation into how sustainability and climate change agreements impact on business.
The book is supported by online resources for lecturers and students, including an instructor's manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts.
Suitable reading for students on European business modules at both undergraduate and postgraduate level.
Gabriele Suder is Professorial Fellow at Melbourne Business School and the Faculty of Business and economics of The University of Melbourne. She has broad and in-depth experience at business schools and universities internationally. She holds a MPhil in Governmental Studies, a PhD in Management (UK) and became full Professor in 2004, and Jean Monnet Chair Professor in 2011 at SKEMA Business School. Her career spans program development academic and university leadership in tertiary education, principally across Europe, the USA and Australia. She has work experience in 20+ countries within international business academics, especially in Asia Pacific. Her discipline is International Business, with a focus of International Trade & Investment strategy, as well as cross-cultural communication. Gabriele's research focuses on international Business Management and Strategy, with a focus on Internationalization knowledge and Regionalisation, market integration and institutional theory, with A ranked scholarly publications, a highly successful track record in attracting external funding such as the Jean Monnet Chair (EACEA) and Top Global, and from the corporate sector. Gabriele is an accomplished writer who has published numerous successful international business and strategy books include "International Business", "Doing Business in Europe" (third edition forthcoming), and a book series on the impact of terrorism on internationalization. She mainly uses qualitative research methods, except in her projects on Global Value Chains where she uses input-output-analyses. Gabriele is also advisor to companies and the diplomatic corps. She serves as external research fellow at JETRO (Japan), as expert at the European Union (EACEA), is project assessor at the Australian Research Council and has served as World Investment Report expert at the United Nations Conference on Trade and Development (UNCTAD). Gabriele reviews for leading IB and Management journals, and has recently accepted invitation to join the Inaugural ERB Board of the Journal of International Business Policy, www.jibp.net. She is highly committed to the scholarly International Business community and its social impact. She is amongst other, Immediate Past President of `Women in AIB' (Academy of International Business's WAIB), its new Chapter Liaison Officer 2017-2019, and she has recently been elected Vice President of the Australia New Zealand International Business Academy (ANZIBA), and she served as Director (IR) at the University of Melbourne. She also recently served as President of AWCUM, The University of Melbourne's women association. She transposes her work, inter alia, also into articles in practitioner journals and case studies, and has a longstanding success rate as coach and mentor. Gabriele regularly comments on current affairs in the media (e.g., ABC, SkyNews, SBS, Business Week, Le Figaro, The Hindu). She is also a well-known keynote speaker.