Doctor Who – new dawn explores the latest cultural moment in this long-running BBC TV series: the casting of a female lead. Analysing showrunner Chris Chibnall and Jodie Whittaker’s era means considering contemporary Doctor Who as an inclusive, regendered brand. Featuring original interview material with cast members, this edited collection also includes an in-depth discussion with Segun Akinola, composer of the iconic theme tune’s current version. The book critically address the series’ representations of diversity, as well as fan responses to the thirteenth Doctor via the likes of memes, cosplay and even translation into Spanish as a grammatically gendered language. In addition, concluding essays look at how this moment of Who has been merchandised, especially via the ‘experience economy’, and how official/unofficial reactions to UK lockdown helped the show to further re-emphasise its public-service potential.