Art & Photography Books:

Do You Compute?

Selling Tech from the Atomic Age to the Y2K Bug 1950-1999
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$118.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $29.50 with Afterpay Learn more

6 weekly interest-free payments of $19.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 2-12 July using International Courier

Description

Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. Accompanied by two essays — one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller—and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.

Author Biography:

Ryan Mungia lives in Los Angeles and makes books about architecture, photography, and design.
Release date NZ
November 30th, 2019
Audience
  • General (US: Trade)
Contributor
  • Edited by Ryan Mungia
Pages
240
Dimensions
211x262x28
ISBN-13
9780991619825
Product ID
32114617

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...