Business & Economics Books:

Do-it-yourself Advertising and Promotion

Sorry, this product is not currently available to order

Here are some other products you might consider...

Do-it-yourself Advertising and Promotion

How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Do-it-yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More by Fred E. Hahn
Sorry, this product is not currently available to order


How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Table of Contents

Newspaper and Magazine Advertising.; Selecting Print Media.; Flyers, Brochures, Bulletins, and Invitations.; Direct Mail and Database Direct Marketing.; Catalogs: A Project for Creative Nitpickers.; Out--of--Home Advertising and Promotion.; Telemarketing.; Broadcast Fax.; Advertising on the Web.; Publicity and Public Relations.; TV, Radio, Video, and CD Creative and Production.; Sales and Marketing Presentations.; Conventions, Trade Shows, Consumer Shows, and Meetings.; Moving a Project from Camera--Ready Art Through Film, Printing, and Distribution.; Finding the Right Advertising Agency and Other Promotional Resources.; Index.
Release date NZ
April 25th, 1997
Country of Publication
United States
2nd Revised edition
John Wiley & Sons Inc
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 475 Banana Points