Final year dissertations often constitute a major part of a student's degree, and as a result they can cause a lot of unnecessary stress and panic. This book guides readers clearly and calmly through the steps involved in putting together a successful dissertation. The techniques described help students to: choose and develop a subject to investigate; select an appropriate methodology for their research; effectively carry out qualitative and quantitative research; make the best use of relevant business and management literature; write and present their findings to the best of their ability; and get the most out of their dissertation supervisor.
Table of Contents
1. Introduction to Cognitive Psychology. 2. Cognition and the Brain: Basic Principles. 3. Perception. 4. Attention. 5. Short-Term and Working Memory. 6. Long-Term Memory: Basic Principles. 7. Everyday Memory and Memory Errors. 8. Knowledge. 9. Visual Imagery. 10. Language. 11. Problem Solving. 12. Reasoning and Decision Making.
Brian White was formerly Principal Lecturer at the Lincoln School of Management at the University of Lincoln. He has many years of experience tutoring students from a wide range of countries on dissertation presentation.