For years the Fitness Director role has been isolated to managing training and sales, but this outdated model falls short in providing the Gym Owner with the freedom to work on the business, instead of being stuck in the business. In this book, I share my experience in managing the complexities of the fitness industry and explain why the Fitness Director is so critical to not only the success of a training studio, but to growing the Owner's investment. Providing a detailed guide for Gym Owners and Directors, this book redefines the Fitness Director and their pivotal role of connecting fitness to business.Zach Columbia began his personal training career in 2010 while attending Northern Arizona University. He loved the fitness industry, but being a trainer was not a part of his long-term plan and he graduated with a degree in business administration. After a few years and several career moves, Zach decided his passion for fitness was too great to be happy working in any other field. He started coaching at Pulse Fitness in Scottsdale, AZ in 2015, where he is currently the Fitness Director. Pulse has experienced incredible success with Zach as Director, inspiring him to write Directing Fitness and launch the Directing Fitness Coaching Program where he mentors other fitness professionals. Zach believes the key to his success comes from the ability to connect his understanding of business with his passion for fitness.