Digital Media and Innovation

Management and Design Strategies in Communication

By:

Richard A Gershon

Format:

Hardback

Series:

Media Management and Economics Series

Show Hide Adult Content

$446.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $111.50 with Afterpay Learn more

6 weekly interest-free payments of $74.33 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 12-24 June using International Courier

Description

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Author Biography:

Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.

Release date NZ

March 26th, 2024

Author

Richard A Gershon

Series

Media Management and Economics Series

Pages

284

Edition

2nd edition

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

22 Tables, black and white; 13 Line drawings, black and white; 11 Halftones, black and white; 24 Illustrations, black and white

ISBN-13

9781032278476

Product ID

38189719

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here