Digital Marketing Fundamentals

Name: Digital Marketing Fundamentals
SKU: 34783292
Price: 146.00 NZD
Availability: InStock

From Strategy to ROI

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Format:

Paperback / softback

Series:

Routledge-Noordhoff International Editions

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$146.00

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Description

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Author Biography:

Marjolein Visser is a managing partner of MarketWise (services marketing) and TourWise B.V. (tourism). In addition, she provides training and inspiration sessions and is involved in various master’s programmes and higher professional education programmes. Berend Sikkenga was a passionate digital manager with almost twenty years of experience from both an agency perspective and a corporate perspective. As head of ecommerce at LEGO, he was responsible for ecommerce and omnichannel in the Benelux. Mike Berry is a Digital Marketing consultant, trainer and academic, with roles at Hult International Business School, Imperial College London, Cyprus International Institute of Management, and Grenoble Ecole de Management in Berlin and Moscow.

Release date NZ

July 6th, 2021

Author

Audience

Postgraduate, Research & Scholarly

Edition

2nd edition

Illustrations

19 Tables, color; 204 Line drawings, color; 198 Halftones, color; 402 Illustrations, color

Pages

650

Series

Routledge-Noordhoff International Editions

ISBN-13

9789001749842

Product ID

34783292

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