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Diasporic Hallyu by Kyong Yoon
Diasporic Hallyu by Kyong Yoon
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Diasporic Hallyu

The Korean Wave in Korean Canadian Youth Culture
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Description

This open access book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. Drawing on an ethnographic study of Korean Canadian youth and their engagement with the Korean Wave, the book proposes a critical understanding of the interactions between diasporic youth audiences and popular culture. By examining the Korean Wave as diasporic cultural practices rather than the diffusion of national cultural products, the book reveals the diversified ways in which cultural flows are negotiated by audiences who take up relatively ambivalent reception positions between two or more national and cultural contexts. This book expands the scope of transnational audience studies and youth cultural studies by focusing attention on the diasporic media practices of young people.

Author Biography:

Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan, Canada. He has published widely on digital media, South Korean popular culture, migration, and youth culture. He is the author of Digital Mediascapes of Transnational Korean Youth Culture (2020) and a co-author of Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (2021).
Release date NZ
April 2nd, 2022
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2022
Illustrations
XII, 152 p.
Pages
152
ISBN-13
9783030949662
Product ID
35742813

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