Developing International Strategies

Name: Developing International Strategies
SKU: 25572428
Price: 229.00 NZD
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Hardback

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Description

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

Author Biography:

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies. Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

Release date NZ

September 21st, 2016

Author

Audience

Professional & Vocational

Edition

2nd ed. 2017

Illustrations

93 Illustrations, black and white; XVIII, 218 p. 93 illus.

Pages

218

Dimensions

155x235x14

ISBN-13

9783662531228

Product ID

25572428

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