A good screen layout addresses not only the pivotal relationship between fonts, colours, form and graphics for visual effects, but also the balance between the flow of information and the user's experience. 'Design for Screen' explores in depth how these essentials produce functional and elegant websites and mobile applications, from the point of view of designers. Subjects include: Colour Schemes, Frames and Tables, Icon Application, and Text and Typography. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is Professor and Graduate Supervisor. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and Professor and Doctoral Supervisor at the College of Arts and Humanities in the Macau University of Science and Technology SELLING POINTS: . 100+ fresh and innovative projects from around the globe . Includes examples from practicing designers with plentiful innovative and inspirational ideas for websites and phone applications which also look good from the graphic designer's point of view Fully illustrated in colour