Demand side management relies basically on two aspects: technology and behaviour. Continuous information and education programmes are necessary for the development of efficient systems. Both of these aspects need to be maintained, stimulated and improved. Finally, DSM is not only good practice for reducing energy consumption -it has also side-benefits such as improved wellbeing and comfort of end-users. The other important point which restricts the consumers for purchase of energy efficient equipment is the subsidized tariff. Therefore the education to the consumers for energy efficiency and life cycle cost (LCC) analysis and strong political will to implement proper tariff structure may lead to successful DSM program.