Using data to guide decision making builds stronger, more adaptable organisations that can thrive in a rapidly changing world. Embedding a pragmatic, data-guided culture in any organisation can be a challenge. This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly. Jargon-free and packed with practical advice, Data Means Business can help you activate your data to generate growth. Read this book to discover how to: • Create the change momentum and narrative needed to succeed • Educate and inspire your organisation on the transformative power of data • Leverage start-up strategies to deliver business growth • Define an adaptable data strategy focused on business outcomes • Build cross-functional teams to develop value-generating data products • Deliver successful data management practices