Joe Zhu is a Professor of Operations Analytics in the Foisie Business School, Worcester Polytechnic Institute. He is an internationally recognized expert in methods of performance evaluation and benchmarking using Data Envelopment Analysis (DEA), and his research interests are in the areas of operations and business analytics, productivity modeling, and performance evaluation and benchmarking. He has published and co-edited several books focusing on performance evaluation and benchmarking using DEA and developed the DEAFrontier software. With more than 130 journal articles, books, and textbooks along with over 20,000 Google Scholar citations, he is recognized as one of the top authors in DEA with respect to research productivity, h-index, and g-index. Vincent Charles is a Professor of Management Science and the Director of Research at Buckingham Business School, University of Buckingham, UK. He has published over 110 research works with Pearson Education, Cambridge ScholarsPublishing, UK and other publishers. His area of research includes productivity, quality, efficiency, effectiveness, competitiveness, innovation, and design thinking. He has the following industry exposure for research and consultancy purposes:  advertising, agriculture & agribusiness, transportation, consumer products, banking, education, electronics, and manufacturing.