Organizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle to derive value from their investments. Data Culture explores how data leaders can develop and nurture a data-driven culture tailored to their organization's needs. It outlines the types of data leadership and teams needed and the key building blocks for success, such as team recruitment, building and training, leadership, process, behaviourial change management, developing, sustaining and measuring a data culture, company values and everyday decision making. It also explores the nuances of how different types of data cultures work with different types of companies, what to avoid and the differences between building a data culture from scratch and changing an existing data culture from within. With this hands-on guide, senior data leader Shorful Islam takes readers through how to successfully establish or change a data culture, sharing his expertise in behaviorial change psychology and two decades of experience in fostering data culture in organizations. Supported throughout by real-world examples and cases, this will be an essential read for all data leaders and anyone involved in developing a data-driven organizational culture.