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Customer Relationship Management by Ed Peelen
Customer Relationship Management by Ed Peelen
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Customer Relationship Management

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$245.00
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Description

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.   Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
Release date NZ
September 17th, 2013
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
2nd edition
Pages
440
Dimensions
191x249x23
ISBN-13
9780273774952
Product ID
20975376

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