Sjoerd Beugelsdijk is Professor of International Business and Management at the University of Groningen, The Netherlands. His PhD (Tilburg University, 2003) concerned the relationship between culture and economic development in European regions. He has published extensively on the relation between culture and economic behavior of firms and individuals, and the relation between culture and national economic development. In 2007 he obtained a prestigious three year research grant from the Netherlands Organization for Scientific Research. Robbert Maseland is Assistant Professor of International Economics and Business at the University of Groningen, The Netherlands. His PhD (Radboud University Nijmegen, 2006) analyzed the emergence and impact of the Asian Values thesis. In addition, he has published on topics such as the measurement of values, development models, and fairness in trade. In 2008 he obtained a stipend from the Royal Dutch Academy of Sciences, enabling him to work as researcher at the Max Planck Institute for the Study of Societies (MPIfG) and the Institute for Labour Studies (IZA) in Bonn.