Dr Adriana Campelo is Director of Resilience for Municipal Government of Salvador and Chief Resilience Officer under the 100 Resilient Cities pioneering by the Rockefeller Foundation. She holds a PhD in Marketing Management from University of Otago in New Zealand and has published in many academic journals. Ms Laura Reynolds is in the final stages of an ESRC funded PhD at Cardiff Business School. Her thesis is a critical exploration of the city branding process. Her main research interests include city branding, brand governance, and heritage tourism. Dr Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. He is also Extra Ordinary Professor at the University of Pretoria’s Institute of Business Science. Dr Lindgreen received his Ph.D. from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others. Michael B. Beverland is Professor of Marketing at the University of Sussex. He is an Associate Editor for the Journal of Marketing Management. His research primarily focuses on marketplace authenticity and has been published in (among others) the Journal of Advertising, Journal of Consumer Research, Journal of Management Studies, Journal of Product Innovation Management, and Journal of the Academy of Marketing Science. A summary of his work can been found in Building Brand Authenticity: 7 Habits of Iconic Brands (Palgrave MacMillan 2009/2016).