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Cruise to Success

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Cruise to Success

How to Steer Your Way through the Murky Waters of Marketing Your Library
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Paperback / softback
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Description

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

Author Biography:

Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.
Release date NZ
January 30th, 2009
Audience
  • Professional & Vocational
Pages
134
Dimensions
156x234x7
ISBN-13
9781843344827
Product ID
3756289

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