Crm-A Pathway

Name: Crm-A Pathway
SKU: 21397691
Price: 159.00 NZD
Availability: InStock

A Case Study of Hotel Industry

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Description

This book envelops theoretical aspects of CRM in relation with hotel industry in Indian scenario. Customer relationship management is a paradigm shift for developing nations and majority of market oriented organizations are not following CRM as their main frame strategy. Understanding the segmentation, profile of targeted customers and designing CRM to facilitate its implementation is an urge. The model for relationship management of customers has been worked out which can be computerized to generate desired report for implementation.

Release date NZ

April 25th, 2013

Author

Audience

General (US: Trade)

Illustrations

illustrations

Pages

152

Dimensions

152x229x9

ISBN-13

9783659380525

Product ID

21397691

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