Business & Economics Books:

Critical Marketing

Issues in Contemporary Marketing

Format

Hardback

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Critical Marketing
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Description

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Release date NZ
March 20th, 2008
Contributors
Edited by Douglas Brownlie Edited by Mark Tadajewski
Country of Publication
United Kingdom
Imprint
John Wiley & Sons Ltd
Pages
414
Dimensions
178x252x29
ISBN-13
9780470512005
Product ID
3081816

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