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Critical Marketing on Hardback
Critical Marketing on Hardback
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Critical Marketing

Issues in Contemporary Marketing
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Hardback
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Description

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.     
Release date NZ
March 20th, 2008
Audience
  • Professional & Vocational
Contributors
  • Edited by Douglas Brownlie
  • Edited by Mark Tadajewski
Pages
414
Dimensions
168x244x29
ISBN-13
9780470512005
Product ID
3081816

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