In crises, it is necessary to resort to new strategies to get things done, since the usual styles of solving problems are not enough to deal with the difficulties that the natural or legal persons affected must face. This involves considering theoretical perspectives that help us understand what crises consist of and how to organize ourselves when we must face them as individuals, institutions or as a society. In most cases, it is not possible to determine when a particular crisis will occur; nevertheless we must and can prepare for them; how? Planning what to do, structuring and executing procedures and strategies that allow: - Activate the necessary resources to face the consequences of the critical event. - Cushion and lessen the effects generated by the crisis. - Overcome the consequences of the crisis, so that you can return to normality as soon as possible. There are general criteria for preparing for all kinds of crises, and there are criteria inherent to the characteristics of the critical event and the context in which it occurs. The information contained herein applies both ways. This book is designed so that input to the reader tools to address both personal crisis, as inside companies, which contribute to implement relevant strategies and effective pair to confront overcome and overcome the effects of the crisis.INDEX INTRODUCTIONCHAPTER 1GENERAL ASPECTS ABOUT CRISIS MANAGEMENT.EPISODE 2OBSTACLES TO BE OVERCOME TO GET OUT OF CRISISCHAPTER 3HOW A CRISIS IS PROPERLY MANAGED?CHAPTER 4HOW TO OVERCOME PERSONAL CRISISCHAPTER 5HOW TO OVERCOME BUSINESS CRISIS.CHAPTER 6HOW TO MAKE THE COMPANY SURVIVE THE CRISISCHAPTER 7FACTORS FOR ORGANIZATIONAL SUCCESSCHAPTER 8TWENTY-THREE STRATEGIES TO OVERCOME THE BUSINESS CRISISCHAPTER 9IMPORTANCE OF SALES IN THE ECONOMIC RECOVERY OF COMPANIES.