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Credibility and Perception of Green Branding in Destinations. a Case Study of Switzerland on Paperback by Julia Weis
Credibility and Perception of Green Branding in Destinations. a Case Study of Switzerland on Paperback by Julia Weis
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Credibility and Perception of Green Branding in Destinations. a Case Study of Switzerland

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Paperback
$168.00
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Description

Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Release date NZ
November 14th, 2017
Author
Audience
  • General (US: Trade)
Illustrations
Illustrations, black and white
Publisher
Grin Publishing
Imprint
Grin Publishing
Dimensions
148x210x7
ISBN-13
9783668555792
Product ID
27457551

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