In the era of the metaverse, a big challenge permeates the digital landscape—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse. Designed for scholars, practitioners, and policymakers grappling with the challenges of the metaverse, Creator's Economy in Metaverse Platforms extends an invitation into the heart of this transformative landscape. For scholars, it unfolds as a comprehensive guide, unraveling the complexities of the metaverse and the implications for creator economies. Practitioners will find in its pages a practical roadmap to enhance creator engagement, navigate monetization models, and foster sustainable growth. Policymakers, standing at the forefront of regulatory uncertainty, will discover a valuable resource that not only examines the challenges but actively contributes to the formulation of effective guidelines. By immersing its readers in the depth of the metaverse's challenges, the book becomes an indispensable resource for those daring to shape the future of this digital frontier.
Author Biography:
Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 13 years of experience in teaching, research, and administration. Her areas of expertise are marketing, e-commerce, omnichannel, and retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. She has research publications in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences. In the short span of 13 years of her career in academia and administration, she has authored and edited several books on retailing, supply chain management, branding, customer relationship management, and product management, covering the course content of various universities nationwide. She has successfully delivered guest sessions at international and national universities.
Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.
Nripendra Singh is a Fulbright Fellow, which is a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs under the Council for International Exchange of Scholars. He completed research at The Pennsylvania State University. As visiting research scholar, Dr. Singh has been involved with various renowned institutions such as University of California at Berkley and Technology University, Hoboken, New Jersey. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology, under the aegis of Indian Institute of Technology (IIT), Delhi (India). He earned two doctorate degrees, first from University of Lucknow (India) in Business Administration and second from Iowa State University, Ames-Iowa, He has two MBA degrees in Marketing Management and Computer Management from University of Pune (India). As a certified professional, he completed Preparing Future Faculty program from the Center for Excellence in Learning and Teaching at Iowa State University, Ames, IA. He is also a Campus-2-Capitol Fellow of Bard College-New York.
