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Creative Problem Solving for Managers

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Creative Problem Solving for Managers

Developing Skills for Decision Making and Innovation



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Creative Problem Solving for Managers by Tony Proctor
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This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: - blocks to creativity and how to overcome them - key techniques including lateral thinking, morphological analysis and synectics - computer-assisted problem solving - increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Author Biography

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.
Release date NZ
April 7th, 2005
Country of Publication
United Kingdom
2nd Revised edition
10 black & white tables, 101 black & white line drawings
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