This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: - blocks to creativity and how to overcome them - key techniques including lateral thinking, morphological analysis and synectics - computer-assisted problem solving - increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.