Jim Connelly was born and raised in the projects of Turtle Creek, Pennsylvania - a depressed factory town near Pittsburgh. His father was the town bully, an alcoholic who physically beat him on a regular basis. Life was not easy for the young Connelly and school did not rank high on his priority list. As a result, he couldn't spell, couldn't read, and couldn't do math that required a letter with the numbers. He failed his sophomore year becoming the only one in his high school required to go 5 years. In every area that society measures success, Jim was a failure. And yet against all odds at age 27 - 6 years after leaving Turtle Creek with $100 in his pocket - he was the General Manager of the Beverly Wilshire Hotel - one of the most prestigious hotels in Beverly Hills, California. Nina Hershberger is a nationally-recognized marketing whiz whose ideas and opinions have been featured on (and in) CNBC, CBS MoneyWatch.com, Market Watch, Forbes, The Wall Street Journal and many other news outlets. Once a purchasing agent at the University of Notre Dame, this out-of-the-box thinker is known world-wide as "The Wallet Mailer Lady" and was featured in Bill Glazer's bestselling book Outrageous Advertising. Nina's company, Megabucks Marketing, is a direct response brand developer. But don't get in her way. The only thing that matters for Nina is how much gets done at the end of the day. Good ideas never implemented are worthless.