Crash Course in Marketing for Libraries

Name: Crash Course in Marketing for Libraries
SKU: 22479902
Price: 156.00 NZD
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Crash Course

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Description

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Author Biography:

Susan W. Alman is a lecturer at San Jose State University, San Jose, CA, and she has held teaching posts at the University of Michigan and University of Pittsburgh. Sara Gillespie Swanson is assistant director for information literacy at Davidson College, Davidson, NC.

Release date NZ

December 2nd, 2014

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Edition

2nd edition

Interest Age

From 7 to 17 years

Pages

216

Series

Crash Course

Dimensions

216x279x12

ISBN-13

9781610698702

Product ID

22479902

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