Craft Beer Design

Name: Craft Beer Design
SKU: 35238578
Price: 90.00 NZD
Availability: InStock

The Design, Illustration and Branding of Contemporary Breweries

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Hardback

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Description

The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.

Author Biography:

Peter Monrad is a Copenhagen-based graphic designer and creative director, musician, and avid consumer of IPA. Previously, he was creative director at AllerCP, one of the biggest creative agencies in Scandinavia. His passion project Not Just Beer chronicles the branding of modern craft beer and the brilliant designers behind the labels.

Release date NZ

March 8th, 2022

Audience

General (US: Trade)

Contributors

Edited by Gestalten
Edited by Peter Monrad

Pages

256

Dimensions

215x265x23

ISBN-13

9783967040326

Product ID

35238578

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