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Corporate Strategy for Hospitality by Tim Knowles
Corporate Strategy for Hospitality by Tim Knowles
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Corporate Strategy for Hospitality

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Description

Written for both the student and manager, this book provides an insight into the theory and practice of strategy formulation and implementation within the hospitality industry. Up-to-date, detailed industry case studies, drawn from international sources, are integrated throughout. The book also includes a review on trends and developments likely to affect the hospitality industry in the 2000s, with suggestions on how the industry might respond.
Release date NZ
December 5th, 1995
Author
Audience
  • Professional & Vocational
Country of Publication
United Kingdom
Imprint
Longman
Pages
368
Publisher
Pearson Education Limited
Dimensions
189x246x18
ISBN-13
9780582281677
Product ID
2183340

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