Corporate Social Responsibility

Ben & Jerry's: Analysis of CSR Theories & CSR strategies at Ben & Jerry's

By:

James Carter

Format:

Paperback / softback

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Description

Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.

Release date NZ

May 3rd, 2013

Author

James Carter

Audience

General (US: Trade)

Imprint

Grin Publishing

Pages

Publisher

Grin Publishing

Dimensions

178x254x1

ISBN-13

9783656422792

Product ID

33717341

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