Corporate Magazines of the United States

By:

Sam Riley

Format:

Hardback

Series:

Historical Guides to the World's Periodicals & Newspapers

Show Hide Adult Content

$214.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $53.50 with Afterpay Learn more

6 weekly interest-free payments of $35.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 24 Jun - 4 Jul using International Courier

Description

This reference book profiles "corporate magazines", those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate "family". Still others have a dual role, and target both internal and external audiences. Some of these magazines are quite old - the oldest profiled here dates from 1865. Some have enormous circulations, the largest having reached nearly 12 million bimonthly, though they rarely produce circulation revenue. Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with appended publishing history and information sources. Bibliographic information is necessarily limited. Entries are arranged alphabetically and each entry appears in additional appendixes which classify the profiled magazine by founding date and geographic location. An end-of-volume appendix provides brief data on 232 additional magazines.

Author Biography:

SAM G. RILEY is Professor of Communications Studies at Virginia Polytechnic Institute & State University. He has edited or co-edited several major reference books on journalists and magazines, including American Magazine Journalists (1741-1850, 1850-1900, and 1900-1960, first series) for the Dictionary of Literary Biography, and, for Greenwood Press's Historical Guides to the World's Periodicals and Newspapers, Magazines of the American South (1986), Regional Interest Magazines of the United States (1990), Index to Southern Periodicals (1986), and Index to City and Regional Magazines (1989).

Release date NZ

June 23rd, 1992

Author

Sam Riley

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Interest Age

From 7 to 17 years

Pages

296

Series

Historical Guides to the World's Periodicals & Newspapers

Dimensions

156x234x17

ISBN-13

9780313275692

Product ID

14116980

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here