Non-Fiction Books:

Corporate Communication

Theory and Practice
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Paperback / softback
$116.00
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Description

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

Author Biography:

Michael B. Goodman is Associate Professor and Director of the M.A. Program in Corporate and Organizational Communication, Department of English/Communications at Fairleigh Dickinson University.
Release date NZ
July 28th, 1994
Audience
  • General (US: Trade)
Contributor
  • Edited by Michael B. Goodman
Illustrations
Total Illustrations: 0
Pages
430
Dimensions
152x229x25
ISBN-13
9780791420560
Product ID
5080275

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