Non-Fiction Books:

Cool Capitalism

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Paperback / softback

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Cool Capitalism by Jim McGuigan
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Description

Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and neutralising opposition to the present system of culture and society. The book explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism. Is there is still any space left for rebellion against the seductive power of the free market economy?

Author Biography

Jim McGuigan is Professor of Cultural Analysis at Loughborough University. He is the author of several books, including Cultural Populism (Routledge, 1992), Cool Capitalism (Pluto, 2009) and Cultural Analysis (Sage, 2009).
Release date NZ
April 1st, 2009
Author
Country of Publication
United Kingdom
Imprint
Pluto Press
Pages
296
Dimensions
135x215x20
ISBN-13
9780745326788
Product ID
2786401

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