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Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications by Sebastian Schulz
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications by Sebastian Schulz
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Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

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Description

Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public Relations ist eine zentrale Chance im Marketing-Mix fur OTC-Arzneimittel. Zunehmend kritische Patienten koennen so von den Vorteilen rezeptfreier Arzneimittel nachhaltig uberzeugt werden und Meinungsfuhrerschaften in einer zunehmend online dominierten Medienbranche aufgebaut und gesteuert werden. Diese Masterarbeit uberpruft anhand von Leitfadeninterviewa mit Experten der Pharmabranche die Chancen von PR im Rahmen der Marketingkommunikation.
Release date NZ
October 24th, 2013
Pages
92
Audience
  • General (US: Trade)
Publisher
Grin Publishing
Imprint
Grin Publishing
Dimensions
148x210x6
ISBN-13
9783656519065
Product ID
26936283

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