Alfred A. Marcus is the Edson Spencer Endowed Professor in strategy and technological leadership in the Strategic Management and Entrepreneurship Department at the Carlson School of Management, the University of Minnesota, and the Technological Leadership Institute in the University of Minnesota’s Institute of Technology. He is the author of Innovations in Sustainability: Fuel and Food, published by Cambridge University Press in 2015 and the author of Strategies for Managing Uncertainty: Booms and Busts in the Energy Industry, published by Cambridge University Press in 2019. Innovations in Sustainability won the “Outstanding Book” award in 2016 for the ONE division at the Academy of Management. He was coeditor of a special 2011 fall issue of the California Management Review on regulatory uncertainty and the natural environment. From 1995 to 2001, he was chair of the Strategic Management and Organization Department at the Carlson School. He has consulted with numerous major corporations and has received grants from government agencies. Since 2006, he also has taught in the MBA program of the Technion Israel Institute of Technology. He received his bachelor’s and master’s degrees from the University of Chicago and his PhD from Harvard University. In 2005 and 2015, he won the outstanding teacher of the year award in the Carlson School MBA programs, and he has won a similar award at the Technion.