Content, Creators & Human Beings

Going beyond the "impression" to create meaning in a world of hyperinformation

By:

David Banks

Format:

Paperback / softback

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Description

Branded content is ubiquitous today. It is effectively the soundtrack to the modern life. It can be disorienting or foundational, anxiety-inducing or relieving, exhausting or energizing.Marketing technology has made it easier to expand our digital reach but harder to connect with people on a human level. Placed within the larger context of an increasingly internet-based society, we see a generation that has never been more informationally wealthy, yet never hungrier for meaning.As a book on content theory, Content, Creators & Human Beings takes a look at the role content marketers, designers, and creators of all sorts can play to not only develop new strategies to drive successful brands but also to define what it means to be a successful human in an era of hyperinformation.

Release date NZ

June 29th, 2020

Author

David Banks

Audience

General (US: Trade)

Pages

192

Dimensions

140x216x11

ISBN-13

9798662753846

Product ID

33660432

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