Contemporary Retail Marketing in Emerging Economies Image close
Contemporary Retail Marketing in Emerging Economies by David Eshun Yawson
Contemporary Retail Marketing in Emerging Economies by David Eshun Yawson
Show Hide Adult Content
Contemporary Retail Marketing in Emerging Economies close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
International business

Contemporary Retail Marketing in Emerging Economies

The Case of Ghana’s Supermarket Chains
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$295.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $73.75 with Afterpay Learn more

6 weekly interest-free payments of $49.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 11-21 June using International Courier

Explore more Palgrave Studies of Marketing in Emerging Economies

See all products in this series

Marketing Communications in Emerging Economies, Volume I
$450.00
Marketing Communications in Emerging Economies, Volume I
Paperback / softback
Available - Usually ships in 3-4 weeks
Marketing Communications and Brand Development in Emerging Markets Volume II on Hardback
$476.00
Marketing Communications and Brand Development in Emerging Markets...
Hardback
Available - Usually ships in 3-4 weeks
Marketing Brands in Africa on Hardback
$528.00
Marketing Brands in Africa
Hardback
Available - Usually ships in 3-4 weeks
Fashion Marketing in Emerging Economies Volume II
$476.00
Fashion Marketing in Emerging Economies Volume II
Paperback / softback
Available - Usually ships in 3-4 weeks
Marketing Communications in Emerging Economies, Volume I on Hardback
$446.00
Marketing Communications in Emerging Economies, Volume I
Hardback
Available - Usually ships in 3-4 weeks
Fashion Marketing in Emerging Economies Volume I
$476.00
Fashion Marketing in Emerging Economies Volume I
Paperback / softback
Available - Usually ships in 3-4 weeks
Marketing Communications in Emerging Economies, Volume II
$450.00
Marketing Communications in Emerging Economies, Volume II
Paperback / softback
Available - Usually ships in 3-4 weeks
Digital Business in Africa on Hardback
$424.00
Digital Business in Africa
Hardback
Available - Usually ships in 3-4 weeks
Marketing Brands in Africa
$528.00
Marketing Brands in Africa
Paperback / softback
Available - Usually ships in 3-4 weeks
Marketing Communications and Brand Development in Emerging Economies Volume I on Hardback
$528.00
Marketing Communications and Brand Development in Emerging Economies...
Hardback
Available - Usually ships in 3-4 weeks
Green Marketing in Emerging Economies
$476.00
Green Marketing in Emerging Economies
Paperback / softback
Available - Usually ships in 3-4 weeks
Green Marketing in Emerging Economies on Hardback
$476.00
Green Marketing in Emerging Economies
Hardback
Available - Usually ships in 3-4 weeks
Green Marketing in Emerging Markets
$528.00
Green Marketing in Emerging Markets
Paperback / softback
Available - Usually ships in 3-4 weeks
Green Marketing in Emerging Markets on Hardback
$528.00
Green Marketing in Emerging Markets
Hardback
Available - Usually ships in 3-4 weeks
Marketing Tourist Destinations in Emerging Economies on Hardback
$476.00
Marketing Tourist Destinations in Emerging Economies
Hardback
Available - Usually ships in 3-4 weeks
Fashion Marketing in Emerging Economies Volume I on Hardback
$476.00
Fashion Marketing in Emerging Economies Volume I
Hardback
Available - Usually ships in 3-4 weeks

Description

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.

Author Biography:

David Eshun Yawson, (PhD) is a Senior Lecturer in Marketing at the GIMPA Business School, Ghana Institute of Management and Public Administration, (GIMPA), Accra, Ghana. He specialises in marketing, marketing research, entrepreneurial marketing and agribusiness. He held the Dunnhumby Scholar position for Food Northwest (UK)/University of Kent (UK).  Dr Yawson has extensive research and management experience in industry working with non-traditional exporters and managing donor-funded projects from USAID.  Fred A. Yamoah, (PhD), is a Reader in Sustainability at Birkbeck College, the University of London, UK with over 15 years of academic research experience and expertise in Sustainability, Marketing and Agribusiness, Sustainable Supply Chains, Circularity, Business Ethics, Sustainable Consumption and Food Security. Dr Yamoah is an experienced academic who serves in various management and leadership capacities in higher education. He is research active and a principal investigator for various research projects, a journal editor and a visiting professor.
Release date NZ
October 13th, 2023
Audience
  • Professional & Vocational
Edition
1st ed. 2022
Illustrations
3 Illustrations, color; 1 Illustrations, black and white; XVIII, 235 p. 4 illus., 3 illus. in color.
Pages
235
ISBN-13
9783031116636
Product ID
38192940

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by David Eshun Yawson

See all books by this author

Ghanaian Pineapple Supply Chain Agility by Lu?'s De Aguiar
$155.00
Ghanaian Pineapple Supply Chain Agility
by Lu?'s De Aguiar ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Contemporary Retail Marketing in Emerging Economies on Hardback by David Eshun Yawson
$295.00
Contemporary Retail Marketing in Emerging Economies
by David Eshun Yawson ~ Hardback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
International business
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Industry Studies >
Distributive industries >
Retail sector