Consuming Images

Name: Consuming Images
SKU: 35224107
Price: 87.00 NZD
Availability: InStock

Film Art and the American Television Commercial

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Paperback / softback

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Description

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Author Biography:

Gary D. Rhodes, Head of Film & Mass Media, University of Central Florida. Robert Singer, Professor of Liberal Studies, CUNY Graduate Center.

Release date NZ

December 14th, 2021

Author

Pages

208

Audience

General (US: Trade)

Illustrations

64 colour illustrations

Dimensions

156x234x11

ISBN-13

9781474460699

Product ID

35224107

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