Non-Fiction Books:

Consumer Research

Introspective Essays on the Study of Consumption
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Paperback / softback
$254.00
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Description

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
Release date NZ
August 3rd, 1995
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
432
Publisher
SAGE Publications Inc
Dimensions
152x229x24
ISBN-13
9780803972971
Product ID
13582319

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