Today's fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers: * What factors influence consumer decisions?* How do consumers acquire product information?* How do organisations develop consumer brand loyalty for their products?* How does consumer behaviour affect marketing strategy?* What rights do consumers have? The answers to these questions, and many more, are contained in this textbook! With a balance of real-world examples drawn from both small to medium sized enterprises and multinational corporations operating in the region, Consumer Behaviour, First Asia-Pacific Edition provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications.

Table of Contents

Part One - Introduction to Consumer Behaviour Chapter 1 - Consumer behaviour: a managerial perspective Part Two - Consumer Decision Making Chapter 2 - Situational influences in consumer decision making Chapter 3 - Consumer information acquisition and processing Chapter 4 - Complex decision making Chapter 5 - Low-involvement consumer decision making Part Three - The Individual Consumer Chapter 6 - Consumer learning, habit and brand loyalty Chapter 7 - Consumer perceptions Chapter 8 - Motivation, personality and emotion Chapter 9 - Attitude development and change Part Four - Group and Cultural Influences Chapter 10 - Demographics and lifestyle Chapter 11 - Reference group influences Chapter 12 - Household decision making Chapter 13 - Group communications: word-of-mouth and diffusion processes Chapter 14 - Culture, subculture and social class Chapter 15 - Cross-cultural and global influences