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Conducting a Survey

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Conducting a Survey

SPSS Workbook


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Conducting a Survey: SPSS Workbook by Brenda McCormack
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This step-by-step guide enables market researchers to grasp the fundamental techniques associated with data collection and analysis, using SPSS. The text and accompanying disk will guide users through a logical sequence of stages for conducting a survey and include an introduction to using computers and the Windows environment, an explanation of the techniques for conducting a survey, practical exercises and solutions. The text is designed so that anyone interested in the process of conducting a survey, such as students on market research courses, can follow the book sequentially. Those with a clearer understanding of the processes who are looking for ways of analysing data can do so using the exercises and SPSS sections.
Release date NZ
August 26th, 1997
Country of Publication
United Kingdom
Thomson Learning
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