Update your approach to running a modern comprehensive campaign. This book will ground board members, presidents, vice presidents for advancement, deans, and other critical stakeholders with an objective and comprehensive understanding of what it takes to achieve higher levels of success in a campaign. Learn specific strategies to: Adapt your campaign to new economic and demographic realities Make a better case for support Use campaign counsel effectively Divide labor between president, VP of advancement, and board Optimize your trustees' involvement Manage the 7 key phases of a campaign "This is a treasure trove of great advice, forward-thinking reflections, and tough but much needed questions. Jim Langley is a thought leader who understands not just the history of philanthropy and advancement but shines a light on where universities need to begin altering practices to thrive in this era of competing philanthropic interests." - Matthew T. Lambert, Vice President for University Advancement, William & Mary