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Competitive Strategies on Hardback by E. Valdani
Competitive Strategies on Hardback by E. Valdani
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Competitive Strategies

Managing the Present, Imagining the Future
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Description

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Author Biography:

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues. Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
Release date NZ
November 30th, 2012
Audience
  • Professional & Vocational
Illustrations
XVI, 272 p.
Pages
272
Dimensions
152x229x20
ISBN-13
9780230301641
Product ID
10841397

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Competitive Strategies by E. Valdani
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