The ultimate guide to pricing strategies for businesses of all sizes. In today's crowded market, it's more important than ever to stand out from the competition, and pricing is a crucial component of that differentiation. But how do you set prices that are both competitive and profitable? That's where this book comes in. Drawing on decades of experience in the business world, Shelley provides a comprehensive overview of the different pricing strategies available to businesses, along with the advantages and disadvantages of each approach. From cost-plus pricing to value-based pricing, dynamic pricing to subscription models, this book covers it all. But Competitive Pricing is more than just a survey of pricing strategies. Shelley also provides practical advice on how to implement these strategies effectively. He covers everything from data analysis to customer segmentation, helping readers to identify the pricing strategies that will work best for their specific business needs. And for businesses that are just starting out, Shelley provides a step-by-step guide to developing a pricing strategy from scratch. What sets Competitive Pricing apart is Shelley's emphasis on sustainability. He recognizes that while it's important to stay competitive in the short term, businesses also need to think about the long-term impact of their pricing strategies on profitability and customer loyalty. That's why he devotes a section of the book to ethical pricing practices and the importance of transparency. Competitive Pricing is written in an engaging and accessible style, making it easy for readers to understand even the most complex pricing concepts. Whether you're a seasoned business professional or just starting out, this book will provide you with the tools and knowledge you need to stay ahead of the competition in today's fast-paced market. So why wait? Start reading Competitive Pricing today and take the first step towards pricing success!