Competitive Marketing Strategy for Europe

Name: Competitive Marketing Strategy for Europe
SKU: 33014060
Price: 102.00 NZD
Availability: InStock

Developing, Maintaining and Defending Competitive Advantage

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Paperback / softback

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Description

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Author Biography:

Author Malcolm McDonald: Until 2003, Malcolm was Professor of Marketing and Deputy Director with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry where, inter alia, he controlled a sales force of 250 people. He also spent some time training sales people and sales managers for multinational companies such as SKF and Alfa Laval.

Release date NZ

May 6th, 1994

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Country of Publication

United Kingdom

Illustrations

XII, 384 p.

Imprint

Red Globe Press

Pages

384

Publisher

Bloomsbury Publishing PLC

ISBN-13

9780333613511

Product ID

33014060

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